Branding

We are

Be safe. Be part. We are. 
They wanted to give their audience information so they could be aware of important safety implications when they are up in the mountains. Being informative rather than preachy. A creative route has been designed that considered both the emotional aspect - the passion of doing lifestyle sports - and the rational aspect - the potential dangers such as avalanches.

Deliverables: Concept Creation and Branding Idenity Design

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